Last night I read an article mentioning the biggest up-and-coming markets of today’s time. One market that struck me as most interesting is “the older generation”.
First, we need to look at who are “the old people”. According to the Center for Disease Control and Prevention (CDC), the average life expectancy of a person in the United States is 78 years old. This number is expected to increase for obvious reasons.
Clearly, modern medicine and technology is allowing us to live longer. People are also more educated about their health (besides of course, knowing more about abuse of drugs and sexually transmitted disease). For example, doctors are now implementing and encouraging software that allows people to view their medical records online, helping people keep track of their health and also provide readily available information in case of an emergency.
Older people today in modern societies are living longer and retiring later. The Baby Boomers are no longer the children of today, but rather the grandparents of tomorrow.
So what does this mean to our society and our markets?
Simply put, since people are living longer, there will be a shift in our interests, therefore a shift in our markets. If the “older generation” begins to change in numbers (yes America, we are getting older!), then our marketing techniques and strategies need to change as well…
So my questions for this “older generation” are…
What do you like to do?
How do you go about doing what you like?
What other things interest you today that you see as something you would like in the future?
Soon it will no longer be “kids these days”, rather “grandma these days”
